British retailer Marks & Spencer has added a number of brands to the menswear category on its online platform ‘Brands at M&S’.
The company announced on Monday that men’s pieces by Ted Baker, Superdry, Lyle & Scott and Musto can now also be found in the M&S online shop. This brings the total number of menswear partners to 17 brands and the number of menswear products to more than 250.
“Brands at M&S has continued to grow rapidly and the response has been incredible. Two-thirds of our customers are now more likely to shop with us because they value our range of brands,” said Richard Price, Managing Director of Clothing & Home at M&S. “By adding four emerging menswear brands, we are able to appeal to both new and existing customers and showcase the stylistic qualities of our core menswear offering as we continue to appeal to today’s clientele.”