Marimekko expands its presence in Asia. At the end of September, the Finnish textile and clothing brand will open its first store in Singapore, Marimekko announced on Tuesday
The store opens in the ION Orchard department store. A separate café concept is intended to attract both locals and holidaymakers. The brand is also launching an online store in the country, further expanding its presence in Asia.
The region is the key geographic region for Marimekko’s international growth, the statement said. Growth in the Asia-Pacific region is Marimekko’s focus of expansion until 2027. With the opening of the new store and the launch of the online store, the brand expects net sales in the region to grow this year.
The expansion builds on Marimekko’s existing presence in Thailand. For the past eight years, Marimekko has been operating there in partnership with Tanachira, a retail company that will also support the Singapore store.