The Finnish textile provider Marimekko Corporation plans to open its first flagship store in Paris this autumn. The designated location in the Marais district is “near numerous international premium brands and the Picasso Museum,” said the company on Tuesday.
Marimekko also announced that the brand presence in the French capital already in the run-up to the opening of the flagship through pop-up projects in the popular and strongly from tourist: to strengthen the department stores Le Bon Marché and Galeries Lafayette.
With the reopening, Marimekko wants to increase global brand awareness
With the planned store, Marimekko creates a “shop window” of the brand in one of the “most important fashion metropolises in the world”, emphasized Noora Laurila, who is responsible for the western region at Marimekko as Senior Vice President of Sales. “It will play an important role in increasing our global brand awareness and our omnichannel growth as well as the modernization of our sales network in Europe.”
The establishment of the new shop is “inspired by the textile printing of Marimekko in Helsinki” and stands for the “latest store concept” of the brand, says Laurila. After all, even in a digitized world, creative and emotionally appealing physical retail concepts are essential if we want to promote Marimekko’s growth worldwide “.