Mango strengthens its men’s fashion with a new global product director.
The Spanish fashion brand continues to expand its men’s fashion division Mango Man and has hired Kristina Wilhelm as a new Global Product Director. Wilhelm, who previously worked for the Italian brand Paul & Shark, took over her position in early March.
The experienced manager brings a comprehensive international expertise in fashion, premium and luxury segment. Her career began with an internship in the PR department of the Fédération de la Haute Couture et de la Mode (FHCM), the organization behind the Paris Fashion Weeks and Haute-Couture. After completing her studies, Wilhelm moved to Shanghai, where she initially worked as a market analysis expert for China at the Swiss watch brand IWC Schaffhausen. Then she switched to ET2C International, a company specializing in sourcing, where she was responsible for product development in the field of personalized jewelry.
This was followed by further stations in product development, initially at DNA Beautte, a Chinese company in the beauty segment, and later as a buyer for fashion at Morgan, a brand of the French Beaumanoir group. Then she worked for Lacoste for over six years, where she took over various leading positions.
After that time Wilhelm moved to Italy and initially worked as a global merchandising director at Woolrich before taking over the position as Global Merchandising & Product Training Director at Paul & Shark. After a little more than a year, she is now moving to Mango to lead product development, merchandising and purchasing as a Global Product Director for Mango.
“I am very pleased to get in the Global Product Director of Mango Man and a member of the management team. I will answer product development, merchandising and purchasing,” said Wilhelm about her new role.
Mango Man – The “Reich” by Jonathan Andic
With successful Capsule Collections – including the Italian Schneiderhaus Boglioli, which has been for exquisite men’s fashion since 1974 – and continuous expansion on the Italian market, underlines Mango its Mediterranean identity. The experiences that Kristina Wilhelm gained in Italy during her four years should now help to develop Mango one strategically further.
The men’s fashion division was launched in 2007 under the direction of Jonathan Andic, son of the mango founder Isak Andic, and started in 2008 with the first collections and stores under the name “Homini Emerito by Mango” (he by Mango). In 2014 she was finally renamed Mango Man.
Josep Estol Batlle has been responsible for Mango Man since January 2022. In 2023, the brand celebrated its 15th anniversary with over 560 stores in more than 90 countries and online presence in over 80 markets. Mango Man’s turnover in 2022 was around 300 million euros – growth of 30 percent compared to the previous year. In 2023, this record was broken again with a turnover of 340 million euros.
Mango has not published any detailed figures on the sales development of Mango MAN for the 2024 financial year. However, the company announced on March 10, 2025 that the men’s, children’s and youth fashion segments together made up 21 percent of total sales.
This article was used with digital tools translated.
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