Ccall me “quiet luxury” or “sophisticated simplicity”refined minimalism is the makeup trend dominant of 2024, the one that will focus attention more on the quality of make up, rather than quantity. The research institute also confirms this Mintel with its annual report Global Beauty and Personal Care Trends: between active ingredients of natural origin and mineral pigments, the make-up it will be increasingly naked and multitasking, with functions stolen from skincare. Less, discreet, and better.
Makeup 2024: “quiet luxury” make-up
Among all the 2024 beauty trends, that of Sophisticated Simplicity it is perhaps the most transversal and it concerns all sectors of cosmetics, from makeup to skincare passing through hair care.
In this context, the winners will be the most qualitative and transparent brands: those who will prove to be clear on the benefits of the active ingredients contained in their formulas, easy to use, sufficient in non-exaggerated quantities for natural, radiant, luminous results on the face.
Lightness and safety on the skin are increasingly important aspects when it comes to make-up: only in Italy, 25% of the population is affected by at least one skin problem. The data, which emerged during a Congress promoted byUniversity of Naples Federico II makes us understand how useful make-up products today are for showing healthy and perfect skin but also how similar and compatible they must be from a formulation point of view.
Make room, therefore, for mineral pigments but also for “transparent” textures that sublimate without hiding, based on certified organic active ingredients and with vegan and cruelty-free ingredients. Even better if they are rechargeable.
The return of lotions
Premise: nude makeup is of little use on skin that is not cared for perfectly. Thus, always within the trend Sophisticated Simplicity identified by Mintel, we are talking about pre-makeup formulas capable of truly responding to the specific needs of consumers.
The company’s report mentions, for example, Magic Molecule which, available in the United States, is a complete healing solution for pimples and dry skin as well as minor cuts and burns. Its magic ingredient is hypochlorous acid with restorative and disinfectant properties. But also the lotion Eudermine Of Shiseido which, renewed in 2023 for the eighth time since its launch in 1987, prepares the face for subsequent treatments and make-up with technology ActiveRed which helps the skin absorb the active ingredients it needs to be truly radiant.
Make up trends 2024: the base is there but you can’t see it
Despite the numerous launches of eye shadows, lipsticks and colored nail polishes, the focus, when it comes to Quiet luxury or Sophisticated Simplicity, the complexion remains. Never again covered in layers upon layers of foundation: land new textures are in fact transparentlight and impalpable.
The high coverage of the face bases gives way to return of medium and modular coverage and makeup capable of sublimating the natural beauty of the skin without ever hiding it. The formulas set aside silicones in favor of natural oils, ingredients such as hyaluronic acid, aloe, vegetable butters and vitamins enhance the base with a boost of hydration and luminosity of the skin.
“Quiet luxury” makeup techniques
For a minimal but sophisticated nude make-up, two techniques such as the one come in handy contouring and it strobing, reinterpreted in a light and luminous key.
«Quiet luxury make-up mainly exploits color but can also work, optically, on volumes with chiaroscuro techniques such as contouring» she explains Laura Portomeomake up artist and founder Of LaceBeauty -. «Yes to delicate shaded areas under the cheekbones, at the hairline in the case of a spacious forehead, on the chin if it protrudes: the proportions of the face can be enhanced with a brushstroke of cold matte bronzer, in nuances that are not too biscuity. Yes even to a discreet shade along the jaw, to define its contour.”
Even when talking about powders, bronzers and face powders, the quality of the formula and the accuracy of application is what counts: «You have to blend them well because, while in photography the contouring results are maximized by the lights and the pose, in reality the lights and shadows must blend perfectly on the skin, so that they appear natural”, concludes the make up artist.
On the eyes? Nude eyeshadow, just darker than your skin tone, to be blended into the crease of the eye to give depth, brown emascara, the most natural compared to black on the eyelashes. And on the lips, creamy nudes that delicately reflect the light, almost as if they were just lip balms and not real lipsticks. Or yes to gloss, transparent, a new beauty obsession for all ages, perfect for giving yourself light, without color or matter.
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