(toskanews) — Fewer queues at the ski lifts and more safety on the slopes, to guarantee the best skiing conditions overlooking the Brenta Dolomites. The experimentation of «Ideal Number» on the ski slopes, launched for the first time in Italy in Ski Area Madonna di Campiglio in the peak season, it fully achieved its objectives.
«The data says that we reduced the first entries by 7%, while increasing the passages by 1%: it means that people were less in queues and therefore skied more – he says Bruno Felicettigeneral manager Madonna di Campiglio cable cars —. On the security front we have reduced relief efforts by 5%.: this is a very important fact. We reduced almost 9,000 people during the peak period, with an average of 1,000 people per day.”
If on the one hand the numbers speak for themselves, on the other it is the skiers themselves who are promoting the dynamic flow management system with flying colors, tested between 28 December 2025 and 5 January 2026.
«The idea of the ideal number is more than right, because it contains the number of skiers on the slopes, consequently the risk of collision which causes the majority of accidents” comments a skier. Another adds: “An ideal number guarantees a better life on the snow and on the slopes, a better environment for people on holiday and for ski instructors.”
The spotlight is now on the Carnival holidays: Madonna di Campiglio bets everything on the quality of the experience rather than on numbers, for tourism oriented towards well-being.
«Now we are thinking about improving communication – Felicetti points out -. For the Carnival we invite all those who want to come for the day buy the ticket onlineso they are sure to find a place on the track”
iO Donna © ALL RIGHTS RESERVED
