The Emilian company, a technical sponsor of Bologna and Udinese, records a turnover of 107 million in the first half of 2025
In the first six months of 2025, Macron – an iconic Italian brand, leader globally in the high -performance sports clothing sector – recorded a total turnover of 107 million euros, growing +14.7% compared to the same period of 2024 (93 million) and over +30% compared to 79 million in 2023 to internationalization. In this context, the United Kingdom and Italy remain the main markets, while significant increases in different countries are recorded: among them, in particular, Germany stand out (+45% compared to 2024) and the United States, where revenues risen from 1.4 million in the first six months of 2024 to 5.4 million in the first half of 2025.
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At the same time, Macron continues to invest decisively in his future through the development of the structures of the headquarters in Valsamoggia. A few days ago, in fact, the first pillar of the fourth building of the Macron Campus was laid: an investment of about 15 million which will further increase the company’s operational capacity. As evidence of the strategic importance that this project covers for the whole territory, the highest institutions of the Emilia-Romagna Region and the city of Bologna participated in the installation ceremony. “The results of the first half of 2025 confirm once more the solidity of our growth path and the goodness of the strategic choices made in recent years, in particular the internationalization of the business and the constant attention to the quality of the product,” comments Gianluca Pavanello, CEO of Macron. “The expansion in complex markets shows that our model, based on innovation, sports passion and detail care, is appreciated globally. Investments on the Macron Campus, moreover, are essential to support this growth: we want to continue improving, looking to the future with ambition, convinced that beautiful things are born in beautiful places”.