Macron grows in the first half of 2025. The German market is also contributing.
The Italian sports clothing brand, which is known for its team clothing in the areas of football, rugby and basketball, recorded sales growth of 14.7 percent compared to the previous year 2024 and an increase of 30 percent compared to 2023 in the first six months of the current financial year. The sporting goods, which delivers jerseys for soccer teams such as Crystal Palace and Wrexham AFC, increased their total sales to 107 million euros. In the same period of the previous year, sales were 93 million euros and in the first half of 2023 at 79 million euros.
This ties in with the dynamics registered in April. At that time, Macron announced that the group turnover reached 223.6 million euros in 2024; That is 13.7 percent more than 2023 (196.6 million euros) and over 30 percent more than 2022 (170 million euros).
Germany: increase in sales of 45 percent
The positive development is associated with the international expansion of the sports clothing brand. Britain and Italy remain the most important markets of the brand, but Macron records “significant growth” in Germany and the USA. The income in the United States increased from 1.4 million euros in the first half of 2024 to 5.4 million euros in the first half of 2025. This was supported by the opening of a new sales center in Connecticut last year. Germany also recorded an increase in sales of 45 percent this year compared to 2024.
“The results of the first half of 2025 again confirm the solidity of our growth course and the value of the strategic decisions of recent years, especially with regard to internationalization and our unshakable commitment to product quality,” said Macron-CEO Gianluca Pavanello. “Our expansion into complex markets shows that our model, which is based on innovation, sporting passion and attention to detail, is valued worldwide. At the same time, ongoing investments in the Macron Campus are essential to support this growth: We want to improve steadily, look with ambition into the future and are convinced that beautiful things arise in beautiful places.”
This article was used with digital tools translated.
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