The creative studio Fly Nowhere has designed a capsule collection of leisure and streetwear for the Scottish brand Lyle & Scott. This reflects the long-standing influence of British terrace culture on international fashion and subcultures.
Lyle & Scott has been firmly anchored in football culture for decades – not as a calculated marketing move, but as a natural presence in teamwear and in the stands. Fly Nowhere, on the other hand, is known for pushing the boundaries of modern football aesthetics and bringing a design perspective that is deeply rooted in art and storytelling. Together, both brands create an approach that is both authentic and future-oriented: two creative forces come together – one with a rich heritage in football fashion, the other with a visionary look forward.
The capsule collection includes technical knits, football jerseys, long sleeves with graphic prints, track jackets and co-branded accessories. Each piece has been designed to work in both a fashion context and the football subculture. Cuts and details draw on the aesthetics of warm-up sets, unofficial clubwear and early 2000s terrace fashion.
The color palette combines violet blue, neon purple, ice gray and rich cobalt tones. It is complemented by a tartan that was developed last year to mark Lyle & Scott’s 150th anniversary.
Fly Nowhere’s transmedia projects draw inspiration from subculture, travel, art and football. The studio is headed by Diego Moscosoni (Venezia FC, AS Roma, Supreme). The focus is on visual storytelling, film and exhibitions; The studio also deals with the design of subcultural “artifacts” such as streetwear. Projects include collaborations with artists, athletes and brands in London, Milan, Tokyo and New York. The collaboration between Lyle & Scott and Fly Nowhere will continue in 2026.
The Lyle & Scott x Fly Nowhere collection will be available from November 20, 2025 on lyleandscott.com and footballcafe.shop. At the same time, the new “Football Cafe Imports” store opens in New York, accompanied by the exhibition CLOBBER: 150 years of style inspired by UK subculture and football.
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