The Canadian sportswear specialist Lululemon Athletica Inc. is best known for its yoga clothing. On Thursday, the Vancouver-based company presented a new product category: The label’s first men’s sneakers are scheduled to come onto the market on February 13th.
Lululemon also presented new running shoe models and its first “casual sneaker” as part of its current collections for the spring/summer 2024 season. The new products for men and women will go on sale gradually between mid-February and May and will be sold online and in select stores in North America, Europe and China, the company said. Additional new models, including sandals, are expected to come onto the market over the course of the year.