The French fashion house Ludovic de Saint Sernin (LDSS) re -established its swimwear line created in 2019. The brand thus strengthens its positioning in the LGBTQIA+scene, which also belongs to the designer himself.
Although the LDSS bathing line was never officially discontinued and the items were still available on the website, there has been no new collection or new styles since 2022. Customers can now be found: Inside in the LDSS online shop new products. This includes a refined reinterpretation of the iconic briefs and strings with eyelets – the characteristic detail of the brand. There is also a new swim shorts.
In addition to the product range, the brand confirms its commitment to the Queere Community with this resumption. This influence has always been present since the brand was founded. In an interview with the Exhibition Magazine, the designer explained that his collections were autobiographical. They are inspired by its discovery of homosexuality and celebrate a happy and positive queer sexuality.
The resumption of the bathing line is expressed by storytelling, which is anchored in queer culture. The campaign was photographed on Fire Island. The island near New York is considered LGBTQIA+paradise and attracts queer travelers from all over the world. Here LDSS also realized the brand’s first campaign.
LDSS opens pop-up store on Fire Island
The brand will sell your swimwear line all summer in a pop-up store in the Visitors Center on Fire Island. The store includes a gallery, a shop and an ice cream parlor. The place is operated by the Queer Culture Arts Foundation (QCAF), a non -profit organization that is devoted to the preservation, support and celebration of queer culture and art. The pop-up store also offers a selection of products and works of art by pioneering queer artists: inside.
In a press release, the co -founders of the Queer Culture Arts Foundation, Marc R. Christensen and Nicholas Ammaturo explain that the Visitors Center at Bay Walk 231 is the former home of their mentor, friend, collector and queer legend Gil Near. He “contributed to shaping the aesthetics and social spirit of Fire Island Pines in his most iconic time. He was a warm and generous host who taught countless newcomers what it means to live here.”
In addition to the commercial goal, the resumption of the ludovic de Saint Sernin’s bathing line is a conscious sign of engagement. The rights of the LGBTQIA+community are increasingly threatened and discrimination is increasing.
Other fashion designers also underlined their position for the queer community during the Men’s Fashion Week, which ended on June 29. This includes Jeanne Friot with her slogan ‘Trans Lives Matter’.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]