The German women’s fashion brand Lovely Sisters has created its first sales structures abroad through cooperation with three commercial agencies. On Wednesday, the company announced that the Salzburg-based Morawetz agency would take care of the Austrian market starting next month. At the beginning of the year, Lovely Sisters was able to win over the Bueter Consulting agency for the markets in England, Ireland, Belgium, Scandinavia and the Baltic States, as well as the commercial agency Cees des Best for the Netherlands.
In Germany, the clothing supplier has been cooperating with five sales representatives since January 1st. “With the establishment and expansion of a network of sales representatives in DACH, BeNeLux, UK/Ireland, Scandinavia and the Baltic markets, the import and export brand is being strengthened in equal measure,” explained the clothing supplier.
Head of Sales Niels Koischwitz explained the label’s current sales strategy: “We are experiencing greater openness in terms of the modernity, colourfulness and focus of our collection when it comes to exports. That’s why we’ve adjusted our strategy and are already pushing the internationalization of Lovely Sisters in addition to our home market of Germany. To this end, we work closely with local trading agencies in a network,” he said in a statement.
