Louis Vuitton will present his cruise collection 2026 on May 22nd in the Palais of Pape, a UNESCO World Heritage Site in Avignon, France.
On Tuesday, the French fashion house announced that Nicolas Ghesquière, the artistic director of the ladies’ collections, had selected the Palais of the Pape, which is classified as a historical monument, based on its “Miracle of Gothic Architecture”.
The event is the first fashion show that takes place in the monument. This overlooks the city of Avignon and comes from the Middle Ages, more precisely from 1335, when it was under the initiative of Benedict XII. was built.
Louis Vuitton will not only present the cruise collection, but also continue its tradition to support local monument and community projects in the target cities that are selected for cruise shows. The fashion house will co -finance a lighting project for the Pape’s Palais.
The project aims to highlight the monumental architecture and to ensure the safety of the streets around the square. In addition, the facades of the buildings around the square are illuminated, including the Palais of the Pape, the Cathedral, the Petit Palais, the Hôtel des Monnaies and the Hotel Calvet de la Palun.
Louis Vuitton has already presented his cruise collections at globally known places and architectural masterpieces, such as in the Bob and Dolores Hope Residence by John Lautner in Palm Springs, in the Oscar Niemeyer Museum of Contemporary Art in Niteroi, in the Miho Museum by Im Pei near Kyoto and in the SALK Institute in California.
The fashion house explained that the Avignon location is reminiscent of its first Cruise Show at the Place Du Palais in Monaco and his show in the Maeght Foundation in Saint-Paul de Vence. The cruise collection 2026 will be available in the Louis Vuitton Boutiques from November.
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