Louis Vuitton and the Spanish football and basketball club Real Madrid have closed a multi-year partnership.
The French fashion house equips the professionals of men’s and women’s soccer teams and the men’s basketball team with formal (travel) clothing, said Louis Vuitton on Friday. For the first time, Louis Vuitton “put his tailoring” into the service of athlete: inside, whose sporting success extends far beyond the stadiums “.
“We are proud to support an association whose history, shaped by countless national and international victories, always inspired entire generations,” said Pietro Beccari, CEO of Louis Vuitton. “Louis Vuitton and Real Madrid share basic values that you have led to the top of your respective disciplines, driven by an uninterrupted striving for excellence, ‘self -crossing’ and innovation spirit.”
The menswear studio of the fashion house under the direction of creative director Pharrell Williams is responsible for the collections that are specially created for the players: inside and other team members of the Spanish professional club. This includes assembly clothing, shoes and accessories that are worn on official occasions, as well as pieces, bags and backpacks that are tailored to the players: inside. The focus is on a subtle balance of comfort, performance and elegance.
“Real Madrid stands for excellence and evolution – always striving to the front,” says Williams. “This energy fueled what we do at Louis Vuitton. This wardrobe was created to move with the same spirit – pieces that travel with determination, strength and style.”
The ‘Louis Vuitton X Real Madrid’ collections are aimed only at the teams and will not go on sale.