Louis Vuitton becomes a partner of the Formula 1 motorsport competition.
The French fashion house and Formula 1 conclude a ten-year contract, said Louis Vuitton on Thursday. The agreement is part of the previous cooperation between Formula 1 and Louis-Vuitton-Mother LVMH, which was announced in October.
Louis Vuitton will be present in the races by signage on the route and the trophy case. In addition, the fashion house will be the title partner of the Australian Grand Prix in Melbourne on March 16.
“I am incredibly proud of this partnership between Louis Vuitton and Formula 1 with our joint pursuit of innovation, craft and precision,” said Louis-Vuitton-CEO Pietro Beccari. “The synergy of our two worlds is reflected in the savoir fairly of our studios and workshops, artisans and engineers: inside, while at the same time we celebrate the outstanding performance of the top drivers around the world who embark on a journey of excellence with every race. “