Louis Vuitton appoints Carole Bildé as Senior Vice President for Image and Communication.
Bildé will compete on Tuesday; On the same day, on which Damien Bertrand starts his position as deputy managing director (CEO) of Louis Vuitton, the specialist magazine WWD reports on an internal letter. She will report directly to Bertrand.
Bildé comes from the Champagnerhaus Veuve Clicquot Ponsardin, another brand of the LVMH group. There she worked as a Chief Marketing and Communication Officer for the last six and a half years. At Louis Vuitton, she succeeds Blake Harrop, who, according to the memo, will “take on new tasks within the group”.
In her new position, Bildé will lead the brand’s image and communication strategy. Her goal is to strengthen Louis Vuitton’s global influence and to further consolidate the position as a leading company in the luxury segment.
Fashionunited asked Louis Vuitton to comment.
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