Louis Vuitton appoints new Germany boss

Louis Vuitton appoints Morgan Boeri as new General Manager Germany and Central Europe.

Boeri took up this position in Munich in early September, as he announced on his Linkedin profile on Wednesday. “What an exciting time to work for one of the most iconic and best brands in the world!” Said Louis Vuitton’s new Germany boss.

New Germany boss comes from Adidas

Before that, he worked in various positions for the sports goods manufacturer Adidas in Herzogenaurach for almost 13 years, most recently as Global VP for the footwear line Adidas Originals. Before that, according to his Linkedin profile, he worked for the surf brand Quiksilver as a European retail buyer and as a sportswear buyer in menswear for the French luxury department store Galeries Lafayette.

He takes over for Inga Hofmann, who has held this position since November 2019, according to her Linkedin profile. Hofmann is moving from Germany to Paris and has been Vice President Retail North and Central Europe since July. She has held various management positions at the French fashion house, which belongs to the luxury goods group LVMH, for more than 11 years. Previously, she headed the marketing department of the Porsche Design Group.

Louis Vuitton has not yet confirmed the personnel at FashionUnited’s request.