Louis Vuitton travels to China. The Pre-Fall/Winter 2024 menswear show is scheduled to take place in Hong Kong.
The French luxury brand will present a men’s pre-fall show on the catwalk for the first time. Creative director Pharrell William chose the city of Hong Kong as the venue for this debut, Asian brand owner and event partner K11-Group announced on Monday.
The American musician and creative director of Louis Vuitton men’s fashion once again chose a special location. The Chinese metropolis’s ‘Avenue of Stars’ waterfront promenade will provide space for his second men’s collection for Louis Vuitton on November 30th. According to the press release, the constantly reinventing brand enriches Hong Kong’s colorful fashion landscape with its event.
Williams proved himself as a designer at the Paris men’s fashion shows. After the death of former Vuitton creative director Virgil Abloh in November 2021, Williams followed in his footsteps in February and continued the gender-fluid, streetwear-influenced designs. He unveiled his first collection at a spectacular show in the French capital.