The Italian luxury fashion brand Loro Piana has opened a new store in Frankfurter Goethestrasse. It extends over two floors: the ground floor is dedicated to the clothing collection for women, in which accessories with a focus on leather goods are presented. On the second floor there is the men’s confection with a corner for shoes. The VIC salon, which is accessible after a private appointment, is also on the same floor.
The interior design of the business is about a homage to “The Legge of the House and the Legacy of Sergio Loro Piana, newly interpreted with a classic-modern approach.” This is how natural materials with a warm color palette and the typical oak and carabottino come Wood details used. During richly structured surfaces such as silk carpets, Raffiabast and silk wallpapers, the focus of the traditional brand for tactility embodys. The armchairs were also covered with fabrics from Loro Piana Interiors.
The high facade of the shop is also inspired by the soft, wavy texture of the Loro Piana fabrics and clad with gray stones. Details made of cockroach metal represent an iconic color of the house.