Loewe will dress the Spanish national football teams until 2030

The Spanish luxury house Loewe and the Royal Spanish Football Federation (RFEF) today announced the start of a long-term collaboration. This step is of great importance both for the development of the fashion house and for the appearance of the Spanish senior national teams off the pitch. As part of the partnership, Loewe will become the new official outfitter for the national teams. The company will take on this role for the next four years starting in 2026.

As the management of Loewe and the RFEF emphasized, as part of this new sponsorship partnership, the fashion house will dress the players of the Spanish senior men’s and women’s national teams off the pitch for the next four years. The period extends from the 2026 FIFA World Cup in Mexico, the United States and Canada, starting on June 11, 2026, to the 2030 World Cup in Spain, Portugal and Morocco. For these and all other official events, players from both teams will wear a full wardrobe during their travels. This is designed by Loewe creative directors Jack McCollough and Lazaro Hernandez.

With the signing of this sponsorship agreement, “the Royal Spanish Football Federation and Loewe begin a collaboration that will see the fashion brand dress the Spanish men’s and women’s senior national teams as they travel around the world over the next four years,” according to the RFEF. “The fashion brand joins the ranks of sponsors who have placed their trust in the Royal Spanish Football Association and the Spanish national team in view of the upcoming challenges for Spanish football.” Loewe will “provide both teams with a complete travel wardrobe at games and tournaments worldwide,” from the 2026 World Cup in the “United States, Mexico and Canada” to the 2030 World Cup in “Spain, Portugal and Morocco”.

From the 2026 World Cup to the 2030 World Cup in Spain

From this perspective, the partnership is seen as a milestone for the fashion house. It aims to open a new chapter in the exploration of Spanish identity, further strengthening the roots in Spain, positioning the brand as Spanish and expanding its connection to sport. To make the collaboration between Loewe and the Spanish national football teams official, a series of photos by Bruno Staub was published. The recordings were taken in the Ciudad del Fútbol in Las Rozas, a suburb of Madrid. The footage shows national players Pedri, Unai Simón, Rodri, Pau Cubarsí and Nico Williams.

The photos are not only characterized by their prominent protagonists. They also show each of the players portrayed in the basic men’s ‘uniform’ designed by Loewe and its creative directors. They will wear these for important appointments outside the field. The outfit consists of a polo shirt in royal blue as the base. There is also a three-button suit with the Loewe emblem on the inside of the sleeve and the national team’s crest on the chest.

These pieces are complemented by various other suggestions. This includes tailored clothing, casual clothing, shoes and leather accessories that the brand will design for the players of the senior men’s and women’s national teams. This creates a complete, ‘refined’ and ‘natural’ wardrobe.

With this wardrobe, Loewe will explore a new dimension of brand identity that Jack McCollough and Lazaro Hernandez are designing for the historic Spanish house.

“Dressing a national football team is not just a question of clothing,” as these national delegations also “speak of a shared and collectively lived identity.” In this case, the fashion house emphasizes, it is “the same identity that Loewe has been exploring for 180 years” and that would be defined in the identity of “a Spain that plays, creates and delights”. “With this collaboration,” they add, “Loewe celebrates its roots and projects them into the future.”