Dubai chocolate has caused a jump.
The name of Dubai chocolate sells very different and priced chocolates. The picture shows Lidl’s $ 4.99 version. Eve Paljakka
Dubai chocolate has become a phenomenon in the world. Huge jumping started when Tiktok food influencer Maria Veera Last year, he released a video where he eats the Fix-branded, original Dubai chocolate.
Eating Dubai Chocolate became a viral, which currently has over 110 million impressions.
In Finland, Dubai Chocolate has hardly been on sale in grocery stores, but for example in the Normal chain, the Hello America store and the chocolate manufacturer Lindt’s store, there have been a variations on chocolate chocolate.
Yesterday, on Thursday, Lidl launched a large batch of Dubai chocolate under his own JDGross brand. It was sold out a day.
– We were prepared for high demand, but such a great popularity surprised us. This is exceptional and tells how a huge phenomenon is, says Lidl’s campaign and marketing director Sea wave in the bulletin.
According to Aalto, the plans are to re-sell the Dubai chocolate, but there is no information yet.
Chocolate has been developed by a dubbed living Sarah Hamouda. The chocolate is filled with pistachio paste and roasted katai fi.
CNN Travel He says that Hamouda’s pregnancy moods inspired him to create more than just a regular chocolate bar. Born Fix Dessert Chocolatier. The first Dubai chocolates went on sale in 2021.
Chocolates are sticky, crunchy and full -bodied. They contain unusual fillings such as filo dough, custard, tea or biscuits, described in CNN’s story.
After the verara, hundreds of people have depicted their own reactions to Dubai chocolate or created recipes trying to imitate chocolates at home. In addition, there have been a large number of copies that have also come to the tasting videos.
Both original and copy chocolates cost insane amounts. Up to € 70 for chocolate album on the online shop, a 200 gram chocolate bar in Hello America costs 30 euros.
The Elit brand Dubai white chocolate (90g) costs € 12.90. Eve Paljakka
“In today’s somme, many products can suddenly gain great popularity, but few products achieve this kind of hype,” says Alloo in a Lidl release.
Dubai chocolate has gained great popularity, especially in Central Europe, where you can run into cafes, for example, in cakes and coffees with Dubai chocolate.
Fazer’s Confessions Director Liisa Eerola tells Iltalehti that the Dubai phenomenon has been monitored, but at the moment there are no plans to launch a similar product.
-With the soma, trends come and go, but in this phenomenon, it is interesting that, inspired by Dubai Chocolate, you are now pistaching the trend in many different products, such as spreads. We saw this, for example, at the Cologne ISM Fair in early February, Eerola says and continues:
– Of course, we follow different trends and phenomena, but we carefully assess how the trendy product or taste would be suitable for our market and whether the interest would be long -term. Soma’s phenomena also subside quite quickly.
Eerola admits that in search of ideas outside Finland, we have a strong tradition. A good example is the spring chocolate delicacy Mignon. It started when Karl Fazer On his journey to Germany, he saw a similar product.
– He grabbed the idea and made it a local version, which is still quite unique.