The Antwerp-based fashion agency Laundry Lab has had its own fashion brand since 2021. The label of the same name is now available in more than 50 stores in Belgium and the Netherlands. In view of the rapid growth, the company is now considering an international expansion of the fashion label, according to a statement.
Laundry Lab is considering Germany, France and the Scandinavian countries as possible expansion countries. “We want to grow step by step and first be strong in our own market before going international,” said Anna Vandoorne, founder of the fashion brand, in the statement.
Before Laundry Lab crosses the Belgian and Dutch borders, Vandoorne wants to continue growing in the existing markets, for example through pop-ups so that consumers can get to know the brand better.
This post previously appeared on FashionUnited.nl. Translation and editing: Pia Schulz