The Hamburg-based clothing retailer Lascana is breaking new ground with its store that opened in Cologne city center on Friday. After the brand, which belongs to the Otto Group trading and service group, had concentrated on lingerie and swimwear in its previous branches, the range of the new store now includes “segments such as fashion, shoes and accessories for the first time”, according to a statement.
With an area of around 500 square meters on two floors, the store on the popular Hohe Straße shopping street is “the largest Lascana branch in Germany,” the company said on Friday.
Jens Fehnders, founder and managing director of Lascana, explained the concept: “Lascana has been very successful in our own and various other online shops in the fashion and shoe sectors for many years. We would now like to bring this extended offer to the stationary area for the first time,” he explained in a statement.
The new opening is also intended to underline the brand’s commitment to stationary retail: “This store is 5 times larger than the previous Lascana branches and is therefore by far our largest investment in stationary business, in which we continue to believe very strongly,” emphasized Fehnders.
