Lanvin unveils a new store concept in New York.
The French luxury brand is opening a new flagship boutique on New York’s luxury mile Madison Avenue on the Upper East Side and at the same time presenting its new store concept for the first time, Lanvin announced on Thursday.
The New York boutique houses women’s and men’s fashion, accessories and shoes. The Lavin Lab collection designed by rapper Future will also be available there after the collaboration project is unveiled next fall. With the opening of the boutique and the forthcoming launch of the “Edition Soir”, also to follow in the autumn, a private salon for formal wear and evening wear will also be integrated into the store.
Conceived by Belgian architect Bernard Dubois, the store’s design was inspired by neoclassicism and art deco, two artistic epochs that, according to the press release, are closely linked to the French maison’s heritage. The materials used are elements such as oxidized and hammered brass, limestone, marmorino and beige velvet, giving the store a restrained color palette but rich in textures.
The flagship is one of several planned openings in the coming years. Additional boutiques are to follow in Riyadh, Saudi Arabia, in Costa Mesa, California, and in the US state of Florida.
