The argentinian pop is experiencing one of its best moments both inside and outside the country, especially for its female leads. Each one with its particular style, and in times of demands for women, they fill stadiums, they capture audiences on Spotify and Youtubeand even collaborate with each other.
The most paradigmatic case of this phenomenon is Lali Esposito. From acting on Cris Morena’s programs when she was very young, Lali went on to become an artist with international projection. She is also a reference for feminist struggles and a representative of Argentine popular culture: today in Madrid, she takes the opportunity to teach how to drink mate and fernet on Spanish television.
And he pivots his musical career on par with his acting career, where he has important premieres. After saying goodbye to “La Voz Argentina” she is ready to premiere the new season of “Sky Rojo” on Netflix and the series “The End of Love”, based on the novel by Tamara Tenembaun, on Amazon Prime.
Their “Discipline Tours” It has already sold out two Luna Park and three Movistar Arena, and in March 2023 it plans to fill the Vélez Stadium, when it returns to Argentina to record the fifth season of “The Argentine Voice”. Recently, political leaders on both sides of the rift presented a project to declare her “Outstanding Personality of the Culture of the City of Buenos Aires.”
But the truth is that Tini Stoessel outscores her on Spotify. While Lali has more than 4 million monthly listeners, Tini has more than 16 million. The beginning of Tini’s career was starring in the successful Disney series “Violet”, and then he made the leap to music, leaving his “teen” profile to cultivate a more sensual vibe.
Together with Karol G, in 2018, he premiered “Princess” which was a gold record in Argentina and under his artistic name, and then hits like “Strawberry”, “22” and even his collaboration with L-Ghent: “Bar”. Recently, the singer recorded a sensual video with the ragpicker Tiago PZK that became a trend this week.
Mary Becerra, a native of Quilmes, started uploading funny videos when she was fifteen years old and today, at 22, she stomps abroad as a consecrated singer. Her first big hit, “High”, quickly managed to be heard by thousands of people, and the version with Tini Stoessel achieved 4 million views in its first 24 hours. She was recently heard alongside Camila Cabello on “To the teeth”the new song that has a colorful video clip.
“For a long time we saw the possibility of coming to the United States, of being heard here, as something impossible. We felt that we were very far away; but they are welcoming us with open doors,” said María Becerra. The 22-year-old singer already has collaborations with Camila Cabello, J Balvin, Reik, Prince Royce, Rauw Alejandro and others. And he was one of the stars at the Latin American Music Awards gala, delivered in Las Vegas last April.
The networks were the springboard for the fury of urban music, which then relies on music platforms to take advantage of popularity and turn songs into hits. A path that the oldest bands understand they must follow. To date, María Becerra more than 19.3 million listeners on Spotify.
But there are many more examples of this phenomenon, such as Nicki Nicole. A native of Rosario, she filmed her first video clip with her cell phone, and her first hit was “Wapo traketero”. In just two years she achieved great significance, and was even invited by Cazzu in 2019 to sing her first hit as a duo at the Opera Theater. But the international consecration she would achieve by singing “Don’t touch my naik” no less than on the Jimmy Fallon show, the popular American host.
For Nicky Nicolewho already appeared at the late night show of Jimmy Fallon and has a collaboration with Christina Aguilera, the credit is due to those who paved the way in the last five years: Lali, Tini and Cazzu, the most listened to Argentines on Spotify, the platform that, together with TikTok, brought the new Argentine sound to the world. .
“Thanks to them, to the record companies and the Latin public, they realized that we are also making urban music here,” he said. And he repeated that the previous ones have been “generous companions”.
“Thanks to them, to the record companies and the Latin public, they realized that we are also making urban music here,” he said. And he repeated that the previous ones have been “generous companions”.
“For a long time we saw the possibility of coming to the United States, of being heard here, as something impossible. We felt that we were very far away; but they are welcoming us with open doors”, added María Becerra. The 22-year-old singer already has collaborations with Camila Cabello, J Balvin, Reik, Prince Royce, Rauw Alejandro and others. And she was one of the stars at the Latin American Music Awards gala, delivered in Las Vegas last April.
Cazzu (Julieta Cazzucheli) is from a small town in Jujuy. Since she was a little girl she felt love for music and when she grew up she moved to Tucumán to study cinema. She was the leader of her first cumbia band, in which she was the only woman. Her first big hit was “evil$”which managed to attract the attention of the big producers, but the turning point was his participation in Khea’s song, “Crazy”which quickly achieved 500 million views.
Today she is one of the greatest female exponents of trap. Her Instagram account has 10.4 thousand followers, and a few days ago, in the city of Libertador General San Martín, they made a mural in her honor: a black background with the legend “cheating babe”his last song.
Like Lali Esposito, Nathy Peluso He also cultivates a career from Madrid. Nathalia Beatriz Dora Peluso was born in Luján, and she has always cultivated a magnetic and theatrical personality and an eccentric imprint in the way she looks. Her music navigates genres such as urban style, rap, trap, salsa, soul and swing.
He started out uploading covers to his YouTube channel but quickly moved on to hip hop. One of his great successes was the Session #36 what did you do with the producer Bizarre, which reached more than 300 million views on YouTube and became his biggest hit. In an interview, the singer said that when she was a girl they charged her that she was “chubby”, and then finished off by looking at the camera and saying, amused, “the chubby is succeeding”. She was recently criticized for stating that although she is Argentine “she feels from Madrid”.
Something interesting about this explosion of female pop is that it breaks down the cliché of competition between women. Far from considering themselves rivals, many of these stars are friends under the stage and collaborate by releasing hits together. Without going any further, there are already many fans who claim a feat between Lali Esposito and Tini Stoessel. “The song with Tini is coming soon! We talked about what we would like to do, we shared music, meanwhile I became a great colleague”, declared Lali Espósito.
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