In the run-up to the French Open, Lacoste launches a new co-branding collection for Roland-Garros 2025. True to the sporty heritage and the characteristic elegance, Lacoste celebrates the harmony between performance and style, both on and next to the square.
Brand ambassadors – Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Arthur Fils and Ugo Humbert – the tennis courts in bright clothes are entered by a design that is reminiscent of the traditional colors of the French Open. The graphic shows the impact of a tennis ball and is shown as a specified effect on the entire polo shirts. The clothing of the athletes will combine technical skills, style and subtle allusion to the history of the tournament and at the same time bear a modern manuscript.
For women, the latest is supported by the brand, player, Chloé Paquet. On the tennis courts from Roland-Garros you will wear the iconic Lacoste pleated blind. Technical outfits and skirts in combination with sleeveless tops put the collection in the limelight. The result is silhouettes that combine style, comfort and freedom of movement during the match.
Apart from the courts, the design of the Co-Branding Lifestyle collection is a tribute to the tournament posters, with an illustration of Philippe Chatrier’s emblematic tennis center. In addition, Lacoste is expanding its product range for the first time this year with a new Authentic Clay Court Capsule Collection. Thanks to a procedure developed by Lacoste, all articles have the same color as the sand spaces of Roland-Garros, which makes their color unique.
The referees: Inside, line judges: inside and ball boys and girls of the tournament will also wear Lacoste clothing, which combines elegance, tradition and performance.