The annual broadcast of KWF to draw attention to the fight against cancer has again attracted fewer viewers this year. The program For Life, as it was called for the first time this year, attracted 408,000 viewers on Monday evening. This is reported by Stichting Kijkonderzoek.
As a result, the number of viewers of the annual broadcast has halved in four years. The broadcast attracted 457,000 viewers last year. In 2020 there were still 750,000. In 2018, 828,000 viewers still tuned in to the Netherlands Stands Up Against Cancer, as the program was then called.
AVROTROS and KWF decided to do things differently this year and to pay more attention to the lives of people after they have had cancer. Countess Eloise van Oranje and André van Duin, among others, contributed to the broadcast. They were two of the well-known Dutch who became the owner of a piece of a life-size mural that is revealed in the broadcast.
For life is in 23rd place in the top 25 of viewing figures. The closing is the new crime program of RTL, 112 Today. 358,000 people watched this on Monday evening. Traditionally, the best viewed program was the eight o’clock NOS Journaal, for which 1.63 million people turned on the television.