More and more brands are receiving a B CORP certification. Does the fashion company, which are currently concerned on sustainability, put under tensioncan? However, the Dutch, sustainable fashion brand KUYICHI is not a B Corp, is currently not striving for this and communicates the reasons for it transparently.
Kuyichi was increasingly by retailers: Interior and consumers: In the inside asked whether the brand had a B Corp certification. “We find that more and more retailers: Sustainability in their shopping guidelines take into account on the inside,” said Zoé Daemen from Kuyichi. “We try to always be transparent and to involve people in our motives. That is why we are very clear in our sustainability reporting.”
Daemen also admits that there are currently many different types of certificates that companies can receive. The question is which of them are valuable and which less. Each certificate has its positive and negative sides. It is a rather confusing landscape. B Corp is one of the more well -known names on offer and is becoming more and more well known. Therefore, it was decided to dedicate a blog post to the topic B Corp. “In this way we can easily refer people to the information.”
Why the sustainable Kuyichi fashion brand does not strive for B Corp certification
Kuyichi has filled out the B Impact Assessment in the past (this is also possible if you do not go through a certification procedure) to see what is necessary for the preservation of a certificate. The question was asked what steps you had to take. Many of the necessary steps were in the area of internal guidelines and documentation. “We are a small team with twelve employees and some interns: inside. We don’t always have internal guidelines for everything.”
Daemen emphasizes that although Kuyichi is currently not aiming for certification, this could change in the future. At the moment, the structure of B Corp and the way in which Kuyichi wants to influence simply do not fit together. “We see that we can achieve the greatest effect in the supply chain. This supply chain is also part of B Corp, but there are many other elements. A large part of the certificate is within our own company, and a smaller part affects what happens outside the company.” Kuyichi sees the greatest scope for sensible changes in the supply chain.
Among other things, Kuyichi is a member of the Fair Wear Foundation. Although this does not award any certificates, it supports its members in sustainability issues. “They provide the tools and local teams to work on the working conditions in the factories.” Daemen indicates that a process is currently underway to improve gender equality and livelihood. “No supply chain is perfect, but we try to produce jeans as much as possible within our possibilities. We continuously work with our partners: inside on improvements.”
“There are many great companies with a B Corp certification. Even smaller companies, so it is quite feasible. You just have to decide where to invest your energy.” Whether you want to do something in your own environment, in your own company or in the supply chain, you always have to make decisions.
To become a B Corp and stay is capital -intensive, but it also requires a lot of manpower. In addition, the innovations at B CORP must be that companies can be recertified with the label within a few years and have to prove improvements. “All certificates, memberships and audits require different integrations in the team and throughout the company. This needs resources.”
Daemen states that Kuyichi believes in B Corp’s values. B Corp wants to create a future in which doing good and going well hand in hand. “We can only agree with that.” Kuyichi just choose a different way to achieve this goal.
This article was used with digital tools translated.
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