Kotipizza says it will renew, among other things, product range and e -commerce.
SushiPizza was developed on the initiative of a pizza entrepreneur from Kotipizza. It was only for sale for a limited time. Eve Paljakka
As a result of the brand reform, Kotipizza’s product range is complemented by a whole new product. The selection will include a pizza containing the natural fish of Pielinen, a tuna challenger, says the release.
-We have had a joint debate with Pielinen’s fish since 2020, when the Natural Fish product came on the market. Suitable taste worlds are developed daily with the Kotipizza product development kitchen, and the fish fish was to bring the right flavors to the Kotipizza list, Kotipizza External Communications Nelli Sajakoski tells Iltalehti.
One of the new pizzas is the traditional Frutti di Mare, but this classic name has been changed to Frutti Di Lago, where tuna has been replaced by a fish fish.
In addition to pizza with wild fish, there will be other reforms tested by Finnish consumers.
The novelties are:
Mushroom master, Greek chicken, chicken parmigiano, fiery n’dukana, chipotlekana, three chili beef, fiery shrimp, fruttia di lago, fish master and pop chicken.
Sajakoski states to Iltalehti that there was room for eight new pizzas, so more pizzas leave the menu range:
Opera, chicken-paperoni, pepperoni-tuna, bacon-barbecue, pepperoni-pineapple, tuna pineapple, super-fermented, keto-pepan-bacon, keto tuna-bite, keto cheese, seetar chicken home, Caesar Kotzone, Barbecu Kotzone.
Kotipizza is reminded that exiting pizzas are still available if the customer orders pizza with their own choice.
– Perfetta is the most popular pizza in Kotipizza, as pizza fillings want to influence more and more, says Sajakoski.
Kotipizza’s most popular pizza fillings have been ham and pineapple over the years. Tropicana (ham pineapple) is also one of the most popular pizzas and a Finnish favorite. Sajakoski notes that the interest in Kanaa’s pizza filling has increased in the near future.
Kotipizza Brand and Marketing Director Laura Smolander According to the product range, the renewal is based on extensive consumer surveys and an understanding of Finnish pizza flavors in cities and provinces for nearly 40 years.
Managing director Heidi Stirkkinen states in the release that Kotipizza is looking for a more significant position for its brand in the restaurant industry and strives to support entrepreneurs in a more competitive market.
– More than ten years have passed since the latest big brand reform. Since then, the world has changed in many ways, says Stirkkinen.
Stirkkinen lists three big changes that have particularly influenced the restaurant industry. They are digitalisation, increased transportation and eating habits.
The biggest for the consumer today 3.6. The change that enters into force applies to e -commerce and product range. The appearance and product images of the e -commerce are renewed and, for example, the filling choices previously presented in text form will be on the pages with pictures.