The French real estate company Klépierre completed the takeover of the Casamassima shopping center before the turn of the year. The property is located in the southern Italian metropolitan region of Bari.
According to a statement, the Casamassima shopping center has a leading position in the Puglia region and has a catchment area with 1.4 million inhabitants. With 7.5 million visitors annually and a loyalty rate of over 90 percent, the location demonstrates remarkable resilience and attractiveness. The total area for trade and leisure is 100,000 square meters. Well-known brands such as Leroy Merlin, Decathlon and MediaWorld are represented.
A particular strength is the center’s fashion area. It is built around a Zara flagship store and the region’s only Primark store. Other international brands such as Bershka, Stradivarius, Pull & Bear, Sephora and Rituals complete the retail mix.
According to Klépierre, the transaction that has now been completed is part of the company’s strategy to support the expansion of international industry leaders. According to a statement, several brands have already committed to expanding their presence by opening new flagship stores. At the same time, the real estate company plans to renovate the center to improve the customer experience.
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