Kinepolis sees cinema visits recover further

Kinepolis received five times more visitors in the first half of 2022 than in the first half of 2021, or 77.2% of visitors compared to the same period in 2019. While Covid measures were still in place in most countries in the first quarter. and the Dutch, as well as part of the Canadian cinemas remained closed until the end of January, all cinemas were free of measures in the second quarter. In the month of June, ‘Top Gun: Maverick’, ‘Jurassic World Dominion’ and ‘Elvis’ ensured a recovery of the visitors to 107.0% compared to June 2019.

Average sales per visitor remained high, driven by high demand for experience and premium products, leading to a faster recovery in visitor-related revenue versus visitors. The other business lines also recorded a smooth recovery, in particular the business-to-business activities thanks to a significant increase in corporate events.