Dfrom reality star to globally renowned supermodel, from Los Angeles socialite to symbol of contemporary minimalism. Kendall Jenner turns 30 today and closes a decade that saw her transform into one of the most popular It Girls on the international scene. Raised in the spotlight and blessed with a famous surname, over time he has built a style of his own: essential, refined, aware.
Today his wardrobe speaks the language of maturitymade up of tailored blazers, midi skirts and impeccable coats, alternating with more sporty but always refined looks. Between catwalks, exclusive events and street style, Kendall Jenner continues to be one of the reference icons of the new generations, as well as one of the most sought-after models by brands and designers who see in her a guarantee of glamour. With stylist Dani Michellewho takes care of her daily outfits on the red carpet and the most important public appearances, has built an extremely recognizable aesthetic over the years. A silent but constant evolutionwhich tells how, even for those born under a lucky star, star style is not a starting point, but a slow conquest.
Kendall Jenner, born under a lucky star
Born on November 3, 1995 in Los Angeles, daughter of Kris Jenner and Caitlyn Jenner, Kendall grew up in the reality spotlight Keeping Up with the Kardashians (2007), where the public image was a real family affair. But that’s where he decides to stand out: while the sisters Kourtney, Kim, Khloé focus on rather flashy looksKendall chooses the path of the fashion system. At 14, she signed with Elite Models, then modeled for brands of the caliber of Marc Jacobs, Givenchy and Chanel, becoming one of Karl Lagerfeld’s favorite muses. A path that, over time, has allowed her to establish herself as a professional model and not just as a “daughter of”.
In parallel, Kendall has built a solid profile as an entrepreneur: from beauty (with collaborations and campaigns ranging from Estée Lauder to L’Oréal) to the world of lifestyle, where launched the 818 tequila brandtoday one of the most profitable in the sector. A strategy that has allowed it to consolidate its image well beyond the catwalk, transforming it into an all-round name in the contemporary fashion business.
The change of pace in terms of style
However, walking the most important catwalks on the planet does not automatically transform you into an icon. The change of pace in terms of style for Kendall Jenner arrives at the turn of 2020 and the Covid erawhen his personal look becomes more measured, conscious, chic. Fewer flashy clothes that show off her sculptural physique, more clean silhouettes; less screaming red carpets, more elegance to subtract. At the beginning, however, her wardrobe reflected her young age and lack of a precise identity, with lots of bodycon mini dresses, dizzying slits, and bright shades. And an irresistible desire to be noticed.
Kendall Jenner in total look The Row in Paris in 2025 (SplashNews).
Kendall Jenner before and after: constantly evolving looks
Some before and after examples: the memorable orange Versace look from the 2019 Met Gala, a riot of feathers and crystals that celebrated spectacularity pure in body and color, when compared to the dress chosen for the same event at the Metropolitan Museum this year – a rigorous dark gray jacket and skirt suit by the emerging Torishéju Dumi – appears to have been worn by another person.
On the left, Kendall Jenner at the 2025 Met Gala in a Torishéju Dumi jacket and skirt. On the right, Kendall Jenner at the 2019 Met Gala in Versace orange (Getty Images).
Instead of the tulle clouds designed by Giambattista Valli of the most important red carpets of 2017 and 2019, from the Cannes Film Festival to the amfAR, today on the red carpets soft diva velvets by Schiaparelli are wearing the It Girl (just think of the retro look at the 2024 Academy Museum Gala) and refined mermaid silhouettes (like the long dress shown at the 2023 Vanity Fair Oscar Party, a collectible Jean Paul Gaultier).
Kendall at 30, the undisputed It Girl
No stage effects, just a certain silent elegance. Today, just turned 30, Kendall Jenner’s look appears the opposite of what it used to be. The evolution is also and above all visible in street style: embodiment of contemporary minimalism, the star favors essential lines, fluid silhouettes and a neutral palette dominated by white, black, navy blue and beige in her daily wardrobe.
In Paris in 2025 with the vintage leather blazer, Khaite jeans and Thursday Boot loafers (SplashNews).
Among his favorite brands are The Row, Bottega Veneta and Khaiteoften mixed with vintage archive items. The It Girl now opts for simple sheath dresses and straight jeans, and has definitively abandoned sneakers in favor of ballet flats and loafers.
And yes, the answer to the initial question is clear: style icons we become, outfit after outfit.