Kate Middleton will soon be able to grant the Royal Warrant: in London it ran through the brands

THEThe British fashion world has “trembled” for a moment in the past few weeks. Sources near Kensington Palace had made it known that the brands and details of the looks worn by Kate Middleton during public apparitions would no longer be revealed. The alleged decision “To underline the attention on really important issues, the people and the causes highlighted by the princess”.

Everything would be born from a “discord” dress worn during a touched and escape in Wales of the British Future Queen. In the visit to a factory that produces knitwear and socks loved by Windsor house, complete with Royal Warrant, the real seal, Kate Middleton would have made the unforgivable error of presenting itself with a Zara creation spotted several times, that is, “recycled”, in the prince of Wales fantasy.

Kate Middleton, style fall …

Open heaven. The gamble was not liked to go to an artisan excellence with a dress made by a fast fashion chain and not, if anything, with a couture garment. It had never happened that Kate Middleton – the most loved Commoner Royal in England, a Yougov survey reveals that 76 percent of the subjects appreciate it – It slipped on a “banana peel” of the genre and was criticized.

A lot of noise (quote) not at all, however. With a rare official press release, Kensington Palace hastened to deny the matter by underlining that “there was no policy change”. On official occasions, therefore, the details on the princess clothes will still be pitted. To confirm, if there was a need, that fashion is not frivolity.

Powerful leap of image

In fact, the question took on relevance above all for a novelty just announced by Charles III: From this year the king has decided to give the daughter -in -law the power to grant his favorite brands the Royal Warrant. A faculty that was not up to a 115 -year Wales princess.

The last to be able to assign him was the Regina Mary, before her husband Giorgio V climbed to the throne in 1910. Not even the “princess of the people”, that is Lady Diana, the first “influencer” of the Windsor, had had the same honor. Competition between brands The “Royal Warrant of Dear” is an honor granted by the real senior to companies for five years, but always renewable.

A huge privilege for Kate Middleton

A huge privilege. Companies become members of the Royal Warrant Holders Association And suppliers of the royal house in all respects with a powerful leap of image and stellar prices on the stock exchange.

David Haigh, among the greatest English experts of finance and brands, told CNN that – according to research conducted by his consultancy company – «Customers are willing to pay even between 12 and 24 percent more for brands with a” Royal guarantee “». Needless to say, now, behind the scenes, the race has been unleashed between the brands to compete for the real favors of the princess of Wales, a bit like it happened in the Middle Ages, to which tradition dates back.

The race of the brands

Among the stylists at altitude there is Jenny Packham, loved by Kate Middleton. By now legendary the Cape Dress of golden sequins exhibited at the launch of the premiere of the film by James Bond No time to die in September 2021.

In the first place, Alexander McQueen stands among all: he signed his wedding dress, dresses and coats over the years, the last one is the red one worn at the concert of last Christmas customized with a bow.

Still: Catherine Walker, favorite label in terms of coatdress, Emilia Wickstead and Beulah London. On the accessories front the favorites would seem Lk Bennet and Demellier for clutch and minibagwhile for free time Burberry and Barbour with whom the Royal have a “wedding” since 1955so much so that Margaret Barbour was the first woman to become president of the Royal Warrant Holders Association.

Kate Middleton will choose British brands

The “real seal” is not, however, forever: it can be revoked if the rules are not respected. The Lingerie Rigby & Peller brand fired in 2018 after 57 years of honorable uninterrupted service, as tells it, Lavinia Orefici, Mediaset journalist and author of Royal Saga (Piemme).

«The silver took place after a revelation by June Kenton, director of the historic brand, today 89 years old. In its Memoir Storm in a D-CUP (Storm in a Cup-D, a game of words from the English proverb to Storm in A Teacup, or an empast in a cup of tea, editor’s note), had confessed Not only the size of the Elizabeth II bra cup, number protected from state secret, but even a bizarre anecdote On a Sitting test of the half -naked sovereign surrounded by his corgi. It was not forgiven ».

Among the potential nominations of Kate Middleton, there will not be, however, that AISSA London who had made The famous blue dress worn on the day of the engagement with Prince William. The small fashion house, unprepared for that success, was unfortunately overwhelmed by events and closed a few years later.

And, considering that he can only choose British brands, There will not even be the Italian blazé Milan. The Wales Princess has worn the blazers of the brand founded by three fashion stylists several times.

“One morning they called us thousands: Kate had wore a jacket without our knowledge” They recently told Corriere della Sera.

Penne and tea: the choices of Carlo & Camilla

But not only fashion. Kate’s eyes could also be placed on sachets of tea, chocolates, bookcases, postcards, pharmacies, beauty creams. As made by the regnant in -laws.

Last December, Carlo and Camilla granted their second set of real mandates to a total of 386 companies, after 152 Royal Warrant delivered to companies as early as May 2024.

Charles III, for example, chose Parker for the pens: it is Note his tendency to maintain relationships of friendship and work via letter (also with the current First Lady Melania Trump). We hope they work as His Majesty wants: the video in which he shows all his unit, as a new king, in 2022, is still viral for a fountain that drained ink.

For shoes, as emerged at the last Pitti Immagine Man in Florence, last Januaryinstead he was entrusted to Crockett & Jones, Founded in Northampton in 1879 by two brothers -in -law, and to Trozzer’s to whom he sends to repair his shoes. As an ecologist, I don’t throw anything away.

Windsor suppliers

So he confirmed as well Ainsworth, a pharmacy that produces homeopathic remedies with herbs and flowers. Among the Windsor suppliers there are also sweets, wines and breakfast foods. Like i Quality Street chocolates, Weetabix bars, the Champagne Moët & Chandon as well as the Twinings tea who announced Urbi et orbi yet another Royal Warrant by his majesty king Charles III.

A record: the first real mandate dates back to 1837. Queen Camilla wanted to reward her trusted hairdresser Jo Hansford, instead, The eccentric “chapel Matto” Philip Treacy, and the producer brand of the Tabasco Sapa. So the stylist Anna Valentine who designed her wedding dress in 2005.

And even his veterinarian, Benson & Babb, in Gloucestershire. Recently he also gave the real seal to Deborah Mitchell, the British Guru of skin carefamous for its face poison face treatment. The expert, taken from enthusiasm, has already rushed to draft that “Camilla has an incredibly young skin”. Someone, perhaps, should warn her not to say one more word….

I woman © RESERVED REPRODUCTION