Kalvijn’s TV career seems doomed. After Avastars, he now also sees the successor to The Voice of Holland that he presented flop: The Talent Scouts. “No fat pot.”
The chance that the infected TV program The Voice of Holland will ever return to the tube is small, so John de Mol has only come up with a successor: The Talent Scouts. The premiere attracted 372 thousand viewers (11 percent market share) to SBS 6 last week and that bad start has not been made up for.
Voice successor flops
Last night, presenter Kalvijn managed to attract only 369 thousand viewers (11 percent market share) with the second episode, and that is just crying with a hat on.
Joost Maiburg, RTL Boulevard’s ratings expert, writes: “The Talent Scouts failed to make up for last week’s bad start. Almost as many people watched as a week earlier and that was not a lot of money. The only bright spot: the market share (in the commercial target group, ed.) rose from 12.1% to 17.3%.”
RTL 4, however, took 24 percent with a Weet Ik Veel rerun.
Everything on everything
Tina Nijkamp, former broadcaster boss of SBS 6, thinks it is a disappointment. “Everything has been done to increase the ratings of the second episode of The Talent Scouts, including a lot of promotion and a repeat of the first episode on Friday.”
That extra repetition, good for 200,000 viewers, was intended to boost the viewing figures. “Because John also knows: if the second episode does not score better than the first (372 thousand) then it will never be anything.”
Minor setback
And it looks like it now, says Tina. “Only at number 21 in the top 25. And stable low at 369 thousand viewers. Oof. What a disappointment for John, Kalvijn, the jury and SBS 6. Having to keep scrolling down to find your program is still terrible…”
The finale of Zing! managed to entertain an audience of 911 thousand viewers (26 percent) on NPO 1. “Actually, the conclusion is that all those talent shows just don’t score that well. Only Holland’s Got Talent on RTL 4 is a big hit. So the question is: don’t we get to see too many talent shows in the Netherlands? An inflation of talent shows?”
“Would The Voice still score at all? I think those ratings will also be disappointing…”
Viewing figures
The viewing figures of Saturday, July 15, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,756,000 | 01. NPO1 / 30.7% |
| 02. News 18:00 (NPO1) 1,541,000 | 02. RTL4 / 16.5% |
| 03. The Evening Stage (NPO1) 1,135,000 | 03. SBS6 / 11.8% |
| 04. EenVandaag (NPO1) 1,045,000 | 04. NPO2 / 8.0% |
| 05. Tour de France (NPO1) 964,000 | 05. Vero / 3.8% |
| 06. Sing (NPO1) 911,000 | 06. NPO3 / 3.2% |
| 07. Half past seven news (RTL4) 836,000 | 07.NET5 / 3.0% |
| 08. I’m leaving (NPO1) 813,000 | 08. RTL7 / 2.7% |
| 09. Studio Sports Summer (NPO1) 810,000 | 09. RTL5 / 2.4% |
| 10. I Don’t Know A Lot (RTL4) 677,000 | 10. RTL8 / 2.3% |
| 11. Real Life at the Zoo (NPO1) 656,000 | 11.BBC / 1.6% |
| 12. RTL Boulevard (RTL4) 560,000 | 12. Discov / 1.2% |
| 13. VriendenLoterij Millionaires (RTL4) 556,000 | 13. SBS9 / 0.9% |
| 14. The Quiz with Balls (SBS6) 536,000 | 14.TLC / 0.9% |
| 15. Heart of the Netherlands (SBS6) 527,000 | 15. Comedy / 0.8% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 41.9% |  |
| 02. RTL Netherlands 24.8% | |
| 03. Talpa TV 19.5% |
Programs that did not make the top 15 include Nieuwsuur (472 thousand), Shownieuws (403 thousand) and Lachen om home videos (321 thousand).