Justin Bieber comes back with new music – and that with a complete album. Under the title Swag, the Canadian musician shares 21 new tracks. His fans had suspected for some time that Bieber would give his comeback in the near future and they should be right. With Swag the singer publishes his seventh studio album.
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No promotion phase for Swag
The publication of the new Bieber album is surprising for many. The singer refrained from an extensive promotion phase to announce the new LP. In selected cities, the album artwork and the tracklist were seen on large scoreboards just a few days before the release. Justin Bieber himself shared photos of these advertising boards via Instagram.
On July 7, the Canadian also posted recordings from the studio. To see on it: Bieber, how he sits at a table with other musicians and apparently holds a jam session. His son Jack, whom he has together with his wife Hailey Bieber, can also be seen in the pictures that were shared via Instagram.
Not a new album for four years
Justin Bieber’s last LP Justice was released in March 2021 and contained songs such as “Peaches” and “Holy”. In the meantime, the musician was heard on the acoustic version of Sza’s single “Snooze” and Don Tolivers “private landing”, but he did not publish his own music.
Fans are euphoric
On social media, Swag is welcomed with open arms. Under Justin Bieber’s Instagram posts, comments such as “Best album so far! Literally incredible” or “Thanks for the album cracker. Beautiful, welcome back”.
A large number of positive reactions to Bieber’s surprising comeback is also part of the platform X.
Since today, July 11, 2025, Swag has been available on all streaming platforms.