Jouer Studios is an inspirational and creative travel brand that inspires to travel more and gather encounters, moments and experiences so that they can become a part of yourself. The brand believes that travel is an important part of everyone’s identity and shapes us.
origins
The brand has its origins in Amsterdam, where it was founded by two friends. The word ‘Jouer’ is French for ‘game’ and that is the essence of the brand. Jouer Studios believes that we carry our very own universe in our pockets. The brand has also made it its mission to work towards a more sustainable future and reduce its ecological footprint.
evolution
Jouer Studios uses an upcycling process to create its travel gear, using surplus materials from factories around the world. The result is collections with a lot of personality, like the Tsuyu Collection with its colourful, transparent bags inspired by the Japanese rainy season. The design bags is highly recognizable and combines elegance, versatility and functionality for a seamless travel experience.
Current
Jouer Studios brings creativity and playfulness into the lives of travelers with affordable and sustainable products, available now at select retailers around the world and through the brand’s website.