“We regularly receive CEOs here,” says Nico Inberg (58) as he takes a seat behind one of the microphones in his podcast studio. Nico is the face of De Aandeelhouder, a media platform for investors. A shelving unit houses a porcelain version of the Wall Street bull and a landline desk telephone. “We are the Football Inside of the shareholder world, but here we are talking about things we know about.”
Nico used to be on the stock exchange himself. , he says. He now gives “Piet Particulier” advice on investing through his podcasts and stock market news website. Looking at shares is looking at real life, Nico always tells his own children. They had an investment account from birth: “Every savings account of grandparents should be an investment account.” Do we invest? He wants to know.
Nico explains the current market. About the IPO of ice cream company Magnum, whether people will still eat ice cream now that a healthier lifestyle is becoming increasingly important. “Beer brewers are also selling less and less. Unprecedented! You have to respond to that.” Without interruptions, he sails the conversation past our (non-existent) pension investment account, inflation and other interest rates that we “really have to take into account”. At De Aandeelhouder they now also have a: start investing, if we are interested.
After the private podcast with host Nico, we meet the other employees in the canteen. Founder Albert Jellema (50) is Nico’s “analytical and cynical” sidekick in the podcast. His prediction for 2026: the impact of AI. “The bubble will not burst, at most a little air will escape,” says Albert.
If we want to know more about that, we should actually contact Jordy. Jordy Beuving (30) sits behind a huge bowl of cottage cheese with blueberries. According to Albert, he is the tech expert in the Netherlands and eats the same thing every day. “All year round,” says Albert, patting Jordy’s heavy shoulder.
Jordy eats four fried eggs in the morning, half a liter of cottage cheese and two corn waffles with peanut butter in the afternoon, potatoes, meat and vegetables in the evening. He always brings lunch and doesn’t snack. “Health is also a good investment,” Jordy mutters. “The discipline he has is unbelievable,” says Albert. On Thursdays they have lunch at the snack bar opposite the office. Jordy will come along for the fun. Albert: “I’ve never seen him take a single fries.”
On Thursdays, colleagues have lunch at the snack bar opposite the office. Today there are grilled sausage sandwiches
Photo Simon Lenskens
Butter and sprinkles
The rest of the office has lunch in the canteen of the shared office complex. Today there are grilled sausage sandwiches. A long bar serves pre-made sandwiches, boiled eggs, salads and slices of cheese. Nico takes a grilled sausage sandwich, a sandwich with chicken curry salad, an egg and a cracker with butter and chocolate sprinkles. Working student Florian (22) is still studying Finance and Technologybut is also head of AI. “It is not that difficult to teach Nico and Albert something about AI,” says Florian, biting into an egg salad sandwich. He started investing at an early age. “I worked at a BMW dealer from the age of sixteen, and that money went directly to my investment account.”
It is not that difficult to teach Nico and Albert about AI
Next week the team will go on a company outing. They don’t know where yet, but it will definitely be something with “a competitive element,” says Nico. In addition to investing, “very competitive” table football is played every day in the office. “We all just want to get as much return as possible,” says Albert. Florian: “But Nico is the worst.”
According to Florian, Nico always cheats, especially when he is behind. “He then throws the ball into play with effect so that it immediately turns into the goal.” Florian thinks he secretly practices during the weekend. “No,” says Nico. “I only did that once.”
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