Johnny de Mol and his aunt Linda de Mol belong to the TV nobility of our country, but score? Whoa! They both made an appearance in The Best Wishes yesterday. “Very bad.”
It is sympathetic television that the stars of Talpa are only too happy to be associated with: Best Wishesin which people in misery – candidates have no money or no legs or no family, etc. – get a helping hand. Johnny de Mol and Linda de Mol made their debut last night in the first episode.
Few viewers
Tina Nijkamp, the former channel boss of SBS 6 who is now the ratings authority, speaks of a kind of Heart in Action XXL. “Linda de Mol, Wendy van Dijk, Johnny de Mol, Viktor Brand, Airen Mylene, Alberto Stegeman; almost all stars participate in the daily The Best Wishes,” she writes on her analysis channel.
What does she think? “Linda and Johnny, among others, kicked off the event yesterday and many wishes were immediately fulfilled. Heart-warming, truly a Heart in Action XXL, but how did the program start in terms of viewing figures? Unfortunately, that was disappointing: 450,000 viewers and only a 4.3 percent share, especially in the commercial target group 25 to 54 years old.”
‘Really low’
What’s that score? Not good, says Tina. “Unfortunately, really low,” she calls it. She adds in her podcast Tina’s TV Update: “That means that these types of programs attract many older viewers. It’s a bit like 3 Minutes of Fame. A sweetly made program, well made, that’s not the reason. That also scores less well.”
Perhaps it is a bit too heavy-handed, she decides. “It is a trend that those types of wish programs are not doing very well at the moment. I do think that people have a much greater need for laughter, I think, or for reality where there is a winner or where something really happens, like Hunted.”