John Hoffman, the promoter of Mobile, Català de l’Any 2022

  • EL PERIÓDICO honors the CEO of the company organizing the congress for helping Catalonia become a key digital ecosystem in Europe

If the Catalonia of the 20th century had not been what it was without a man named pearsonthat of the 21st century would not have the possibility of being what it wants to be without someone like John Hoffmann. That is largely why the editorial committee of EL PERIÓDICO has given this director, CEO of the company that organizes the Mobile World Congressthe GSMAone of his highest recognitions: Hoffman has been named Català de l’Any 2022 at a gala held this Tuesday at the oval room of the MNAC in Barcelona which has been attended by more than 300 representatives of the social, political and economic world. Among them, the ‘president’ of the Generalitat, Pere Aragones.

The entrepreneur receives the distinction in a context in which the digital economy already accounts for 13% of the Gross Domestic Product (GDP) of Catalonia, in which Barcelona has become one of the European benchmarks in entrepreneurship, technology and innovationand in which this technological congress has positioned itself as one of the great engines of the fair industry from the city. According to the organization’s calculations, since its first edition in 2006 Mobile has had an economic impact of 5,400 million euros for Barcelona and its metropolitan area.

“Economists say that societies only progress if they are capable of generating wealth to distribute it better, and they also say that mature economies like the Catalan one will only be able to grow to distribute wealth if they generate innovationand that means today being leaders in digital technology and his app& rdquor ;, has raised the director of EL PERIÓDICO, Albert Saez, minutes before the prize was delivered. “Someone who has made Barcelona, ​​Catalonia have created one of the most dynamic digital ecosystems in Europehas what it takes to be the Català de l’Any according to our criteria”, he added.

For Aitor Moll, CEO of Iberian Pressthe group that owns EL PERIÓDICO, the key has been its commitment to Barcelona and Catalonia in recent years. “The winners are personalities who contribute to the collective good in their respective fields, through the permanent search for knowledge, self-improvement, innovation and excellence: they are people who inspire in a land that historically has always been of enormous avant-garde concern and entrepreneurship in all its fields“, has contextualized.

20th awards

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Thus, Hoffman, an architect by training and a career businessman, has become the twentieth person in Catalonia to receive this award. He did so in an act that was attended by the main executives of Prensa Ibérica: its president, Javier Moll; your vice president, Arantza Sarasola; the CEO, Aitor Moll, the general director, Sergi Guillot; the director of EL PERIÓDICO, Albert Saezand the general manager of EL PERIÓDICO, Felix Noguera.

He is, however, the first businessman on the list: before him, the award has gone to athletes such as Pau Gasolcooks like Ferran Adriasingers like Joan Manuel Serratpoliticians like Pasqual Maragall or artists like, last year, Jaume Plensa, but no one had ever been highlighted for their career or economic contribution.

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