Jewelry brand Fabergé sold to investor for $ 50 million

The parent company of Fabergé Limited, known for its luxurious egg designs, sold the brand to SMG Capital for $ 50 million (46 million euros). Gemfields, the previous owner of the jewelry label, end his strategic review, which has been running since December 2024.

Of the total sales price, $ 45 million (41 million euros) is paid by the US investment company to Gemfields when the sale is expected for August 28. The remaining sum is paid out quarterly via license fees of eight percent of Fabergé sales.

According to the press release from Gemfields, it is not expected that the sale is subject to regulatory or other approval processes. The proceeds should provide the group additional operating capital.

Through the sale of the brand and the hiring of other projects, Gemfields, which has and operates gemstone mines in Africa, now sees itself as a “slimmer and more focused investment offer with a strengthened balance sheet”.

In the annual financial statements published on April 11, the net assets value of Fabergé was estimated at $ 50.3 million. Despite identified global growth potential, the company continued to record increasing losses. Gemfields then initiated a strategic review after it was faced with “considerable challenges” in the last quarter of the 2024 financial year, which ultimately led to the sale of the well -known jewelry brand.

Fabergé is to further expand its position in the global luxury market under SMG, a company specializing in premium and luxury brands. This was explained by the CEO and owner of SMG, Sergei Mosunov. In a statement, he said: “Fabergé will continue to concentrate on jewelry, accessories and watches. We are very much looking forward to offering the existing individual and wholesale customers from Fabergé an extraordinary service and warmly welcome new brand lovers.”