Pthe successful partnership between Jennifer Lopez And Very intimate. After being appointed Global Ambassador of the brand, the artist designed an entire collection for the first time inspired by the upcoming album “This Is Me…Now”. A partnership in which the elegance and technical quality of the well-known Italian lingerie brand met the taste and modernity of the artist, generating a line that celebrates the essence of woman, of every woman.
The collection, in a limited edition while stocks last, is available from today in all Intimissimi stores, all over the world. Here are the background stories and the must-see pieces from this unmissable collection.
Jennifer Lopez and Intimissimi: a journey for two
A new chapter enriches the journey of Jennifer Lopez and Intimissimi, which began last spring with the appointment of Global Ambassador and the launch of the SS 2023 proposals. Women at the center: the new “This Is Me…Now” collection explores themes of transformation, personal growth, self-reflection and awareness.
An image of Jennifer Lopez’s collection for Intimissimi
The artist’s idea of femininity met theItalian excellence of the Made in Italy brand, offering the public a line of lingerie designed and created with the utmost care.
The collection seen up close
The absolute protagonists of the new proposals are fine fabrics like silk, enriched by embroidery And lace refined products that elevate the style of lingerie, testifying to the excellence of the brand. The creative touch by Jennifer Lopez you can see it from the color palette, black and champagne with a vibrant jade green range, a color much loved by the star. And above all from a precious accessory: The hummingbird.
The detail of the hummingbird seen up close
Symbol of luck, resilience and vibrant energy, it is a distinctive touch of the artist (so much so that she even integrated it into her bridal look through the manicure). Engaging and from deep within meaning related to love and luckily, this personal detail decorates panties and bras, giving a discreet light point but, at the same time, capable of being noticed.
Going into the details of the collection we find a lot of clothing loungewearwith slip dress silk and long dressing gowns from home (which you would also want to wear outside), such as lingerie. Where bras on the balcony, briefs and bralettes stand out thanks to lace and refined silhouettes. A Vvariety of styles and colors suitable for every wardrobe makes the collection suitable for all women.
Some of the lingerie items from the collection
Music and fashion: JLo’s intimate universes
Delicate but expressive: this is how we could summarize the launch campaign for this new collection which, for the first time, blends fashion, music and empowerment in a captivating and original narrative. The new single and the lingerie were born practically together, under the lens of director Francesco Carrozzini, which reveals Jennifer Lopez in the midst of her creative process. The goal is to transport the audience to a world where intimacy and emancipation they merge, generating a message of conscious sensuality.
Lace and silk pajamas, Very intimate
“Lingerie is deeply intimate – it’s an embrace that allows you to feel free and beautiful”, said the artist, who, enthusiastic about the refined mix between Italian craftsmanship and American glamour, said she was happy to be able to reveal her contemporary femininity in this way.
The launch of the “This Is Me…Now” collection will be followed by a series of exclusive events at selected flagships around the world, promising a premium experience that begins at purchase and accompanies women throughout their daily lives.
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