The year that is about to end has recorded an excellent result on markets around the world for the Stellantis brand, with a stable market share, and with Italy confirming itself as the leading European market with around 60 thousand registrations
More than positive end-of-year balance sheet for Jeepswhich confirms itself as a global brand of the Stellantis Group by presenting a range of thirteen models designed for the different markets, four planning and design centers, ten production plants and over one million units sold in 2025. The European performance records a stable market share in the period January – November 2025, maintaining an overall market share of1% and a share of1.8% in the SUV market, and recording significant growth compared to 2024 in some eurozone countries such as Portugal (+42%), Austria (+35%), United Kingdom (+21%), And Poland (+16%). Italy, for its part, confirms itself as the first European market for Jeep, with approximately 60 thousand registrations Year to Date and a share of SUVs 7.4%with theAvenger which is constantly the best-selling SUV on the Peninsula, exceeding 230 thousand units sold since launch, waiting for the new Compassthe new Jeep SUV 100% Made in Italy, can successfully spread into the C-SUV segment. In 2026 Jeep will produce as new models the Wagoneer S and the Reconwith the aim of strengthening the brand’s presence in the D-SUV segment, focusing on electrification and off-road capabilities.
the range
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The examples that directly involve our country concern Avenger and Compass, both designed at the Jeep Design Studio in Turin. Avenger, Jeep’s first B-segment SUV, was born under a disruptive innovative impulse and was an immediate success, representing a unique combination of capacity, style, functionality and technology, and constituting an alternative that stands out from the traditional protagonists of one of the most important segments in Europe. The new one today Compass raises the bar in the C-SUV segment, offering more comfort and more connectivity than ever, along with iconic design and cutting-edge technologies. These models, protagonists in strategic segments, will soon be joined Wagoneer Swith the aim of redefining the concept of driving for a D-segment SUV, offering style, speed and refinement combined with exceptional off-road capabilities 4xeand Recon, which aims to deliver capabilities off road of reference and the freedom of driving open air traditionally Jeep, in an SUV also perfect for city driving. With the introduction of the Wagoneer S and Recon, Jeep enters the D segment, in which a 50% share of fully electric vehicles is expected by 2026, with annual sales close to 900 thousand units.
THE ROLE OF JEEP AVENGER
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The fundamental model of the Stellantis brand that made this result possible is the Jeep Avenger: a model developed with the specific needs of European customers in mind and which has sold over 230 thousand units since its launch. One of the secrets of continuity in leadership lies in a range capable of fully expressing the principle of “Freedom of Choice“, offering customers the possibility to choose between different mobility solutions: 100% electricfor those who want a zero-emission SUV without giving up the characteristics of an authentic Jeep SUV; e-Hybridwith hybrid engine 48V and automatic transmission, capable of reducing consumption and emissions and increasing driving pleasure; gas with manual gearbox, designed for those who favor simplicity and convenience; 4xe with electrified all-wheel drive, which brings authentic Jeep off-road capability and refined technical solutions to the B-SUV segment. This complete range allows the Avenger to completely cover the B-SUV segment, the second largest in Europe, which represents the 21% of the total market, with the Avenger being marketed in 62 countries worldwide. However, it is the absolute protagonist in Italy: Avenger was the best-selling SUV and B-SUV Bev already in 2024, and can boast of these records also considering the period January-November 2025. In the first eleven months, in fact, Avenger confirmed itself as the best-selling SUV in Italy with a share of 5.63% in the sector. Not only that: it is the leader among 100% electric B-SUVs in the January-November period, with a share exceeding 16%and continues to be firmly on the podium of the Italian market in 2025, overall, considering every segment and every engine. Also thanks to these results, Jeep consolidated an overall share of 4.2% and of 7.4% in the SUV market. It is firmly in the absolute top of the Italian market, and, according to forecasts, it will surpass 65 thousand deliveries at the end of 2025.
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The new Jeep Compass
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Avenger is joined by the new model of Compass, orders for which are already open, the third generation of the global SUV which has become a symbol of the brand’s success in Europe and around the world, reaching over 2.5 million sales. Built on the cutting-edge Stla Medium platform, the New Compass combines best-in-class capabilities, Jeep design, advanced technology and complete freedom of powertrain choice, giving customers the ability to choose the technology that best suits their needs, from efficient hybrids to all-electric power. Drawn to Turindeveloped in Balocco and produced at Melfithe new Compass offers customers a wide range of options: from one e-Hybrid from 145 HP and one e-hybrid plug-in from 225 HP up to the fully electric versions that deliver up to 375 HPall-wheel drive and a range of 650km.
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