“January is always a budget month, but I have never seen it so fierce”: expert on Delhaize’s remarkable bend

A striking advertisement in HLN yesterday: three receipts next to each other, with one clear message: Delhaize is cheaper than Lidl and Carrefour. A striking change of course for a chain that for years focused mainly on quality and experience. Where does that bend come from? Supermarket expert Pierre-Alexandre Billiet explains and warns: “If even Delhaize focuses on private labels, that is not a good omen for consumers.”

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