TOu revoir (or not?) Thimothée (Chalamet), welcome Jacob. With a series of teaser videos launched on social channels, the Maison Chanel welcomes Jacob Elordi as the new beauty face of Bleu de Chanel, L’Exclusif. A “new blue”, without limits, elusive, which conquers those who act on impulse. A blue which sublimates all the others, in one sillage even more intense.
Jacob Elordi, new beauty face of Bleu de Chanel L’Exclusif
It’s a golden moment for Jacob Elordi. After successes on the big screen, now it is the new face of the famous men’s perfume Blue de Chanel. A fragrance that since its very first launch has always had a very strong connection with the cinematic world, which is also reconfirmed with this new visual chapter. Chosen for its contemporary and instinctive masculinity – the same as told by the sillage – According to the Maison, Elordi represents the idea of free spirit that the jus has always wanted to convey.
Jacob’s Charm
«I have been following Jacob Elordi’s career for several years, since the days of Euphoria. I met him for the first time on the set of the film See You at 5 For No. 5in which he stars alongside Margot Robbie, and was a revelation. It perfectly embodies Bleu de Chanel: it expresses freedom, mystery, magnetism and a masculinity that blends modernity and classic elegance» he declared Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty of the house.
Chanel has chosen Jacob Elordi as the face of the new Bleu de Chanel
Which is echoed by the actor himself, «Bleu de Chanel has a strong connection with cinema. The directors and actors who have collaborated with the Maison before me are figures I deeply respect and admire. Being able to become part of this story is an honor.”
A magnetic fragrance immersed in deep blue
Sandalwood, woody notes to give mystery, leather and cistus labdanum resins. Bleu de Chanel L’Exclusif represents the maximum expression of Blue de Chanelas Olivier Polge himself, nose of the perfume, declared: «It is a strong, sophisticated and complex composition like an extract. A concentrate of exceptional raw materials. The most magnetic and mysterious facet of Bleu de Chanel.”
The essence is in fact designed for be bold and intense, as well as enveloping. A new interpretation that enhances living in the here and now and the impulse to conquer. The protagonist of the olfactory pyramid, and which gives this very depth, is the sandalwood; always used in the compositions of the Parisian maison, this note comes from an integrated supply chain on the island of Maré, New Caledonia.
Of this ingredient, only the heartwood is used, a part rich in essential oils then extracted through a customized process and which gives depth to the fragrances. The processing is guaranteed on an ethical and sustainable level, respecting the environment, resources and local populations.