The Intersport retail association is bringing its “Superstore” retail concept to Germany. It will celebrate its premiere in this country on March 26th in Halle an der Saale. Intersport is moving into premises in the former Galeria department store on the market square with a total sales area of over 2,000 square meters on two floors.
In the future, a diverse range will be offered there, including products from the categories urban sports, outdoor, camping, running, fitness, team sports and winter sports. Well-known international labels as well as Intersport’s own brands are represented.
The second German “Intersport Superstore” is to open in Chemnitz
Franziska Schölzel, the managing director of the new store, explained the concept. “With the Intersport Superstore we want to make sport and exercise accessible to everyone – regardless of age, sporting ambition or budget,” she explained in a statement. “We offer a comprehensive range of sporting goods that will impress with its variety across sports, brands and price segments.”
According to Intersport, the “Intersport Superstore” format, which the Italian retail group Cisalfa has already introduced in Italy, will also be implemented in Chemnitz this spring.
The concept sees itself as “an approachable, competent and attractively priced sports retailer in the middle of the market,” explained Alexander von Preen, CEO of Intersport Deutschland eG. “The Intersport Superstore not only stands for a comprehensive range of sports, but also for new impulses, frequency, quality of stay and attractiveness of the city center.”