Intersport France recorded a increase in sales by 6.3 percent to 3.88 billion euros in 2024. The company had previously taken over the struck competitor Go Sport. The trade network also announced on Tuesday that it will be targeting sales of 5.5 billion euros by 2030.
Intersport: Online sales rise bounds
In 2024, growth was borne in particular by online sales. Their volume rose by 16 percent compared to the previous year. “The online shop is the first contact point for customers: Of course, there is also physical access to a branch. The first contact point is no longer the physical, but the digital,” said Gérard Leclerc, CEO of Intersport France and Belgium, at a press conference. He had started his office last September.
The company is now planning to standardize its online and branch offer. For this, 70 to 100 million euros are to be invested in the next three years.
The year 2024 was characterized by the Summer Olympics in Paris. Leclerc spoke of a “rather good time”. Above all, he welcomed another “Olympic effect”: “The number of active people in the different sports has increased.
Intersport France announced that in 2024 80 new branches opened. This grew the network on 980 branches. “This dense network, a pillar of the composite model, ensures a unique closeness to French customers: inside, both in urban and rural areas,” said the company in a message.
In 2023 Intersport had taken over 68 branches from Go Sport after the company had been selected by the Grenoble Commerce Court for the takeover of the group. A year later, about fifty of these go-sports locations were converted into intersport branches. About ten continue to operate under go sports, plus two go sports outlets and a go-sport outdoor shop. Three or four branches were closed, explained Intersport.
The turnover that was achieved with these branches in 2024 exceeded the level that it was able to achieve in 2019-in the last year before the Corona pandemic-under the Go Sport brand, said Leclerc. The branches of the clothing provider Blackstore, which are part of Intersport, recorded a increase in sales from 21 percent to 181 million euros last year.
The Intersport Group, which is represented in 42 countries, generated sales of 14 billion euros worldwide. This corresponded to growth by 2.1 percent compared to the previous year.
This article was used with digital tools translated.
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