Intersport, a worldwide leading sporting goods dealer, confirms his commitment in virtual football through a partnership with EA Sports FC ™ 26, which will be released on September 26th.
This is followed by a successful collaboration with EA Sports FC ™ 25 and underlines the continuous strategy of Intersport to get in touch with a wide range of consumers and sports enthusiasts and to inspire them, in this case digital affine fans of the “beautiful game”.
The continued partnership will further strengthen the brand presence of Intersport in EA Sports FC ™ 26. From December, players will receive free access to an exclusive, tailor-made Intersport jersey collection with home and away jerseys. The name Intersport will be present on the LED gangs on the edge of the field both in football Ultimate Team ™ and in the Rush & Club modes. In addition, the iconic brand Intersport will be shown on its own TIFO choreography and in one of the stamen topics in the stands. In order to increase the enthusiasm for the new partnership, Intersport organizes a global competition on Intersport Instagram channel, in which the EA Sports FC ™ 26 game is raffled off. The football community can soon vote on which away jersey will appear in the game.
Branding and content
In addition, branding and content from EA Sports FC ™ 26 will be present in the Intersport branches, with planned in-store campaigns and tournament competitions. Intersport continues to use its extensive network of physical retail areas in the heart of the local communities. This also includes the development of Intersport Football Store-the latest Category Specialist Industry Concept of the brand-which was opened this year in Greece, Turkey and the Netherlands, and further European branches will follow.
“Basically, it has always been the goal of intersport, sport and community. The new partnership with EA Sports FC ™ 26 ensures that the Intersport brand stays at the center of football culture and communities and comes closer to fans in authentic and meaningful ways,” said Andy Hogg, General Manager, Global Brand and Marketing of Intersport International Corporation. “With the largest global football festival, which will be due again next summer, the passion for sport will soon reach its peak. Our cooperation with EA Sports enables Intersport, part of this enthusiasm and energy to be an enormous scope and inspire fans around the world to make football into their game.
Intersport and football
The partnership is the latest investment from Intersport in Football, since the brand would further expand its position as a leading provider in several categories and to react to the continued growth in this sport. In addition to the development of Intersport Football Store, the brand recently launched a new women’s soccer campaign with Adidas, which celebrates the different types of “making football into their game” and emphasizing personal experiences for the development of passion for sport.
In addition, Intersport continues to carry out the Intersport Football Experience Initiative, a pop-up event that offers young players an unforgettable experience and the opportunity to try out new products and at the same time immerse themselves in their passion for football. These were carried out in cooperation with clubs such as Juventus Turin, Ajax Amsterdam and AC Milan.