Hoka opens its first German store in Berlin and presents itself on the popular Kurfürstendamm shopping mile.
The shop was designed in such a way that it combines the sporty component with the lifestyle of the local community, the brand, which belongs to the US shoe provider Deckers Brands, announced on Tuesday. The design of the area is based on the outdoor roots of Hoka in the mountains and relies on natural elements.
“The opening of our first flagship store on the iconic Ku’damm is an important step for Hoka,” says Guido Geilenkirchen, Europe, the Middle East and Africa Vice President at Hoka. “We are very happy to anchor the brand in such a dynamic city as Berlin – and create a place where people can meet with a passion for movement.”
In addition to a community hub that becomes the meeting point of the local Hoka Run Club, the location also offers services such as shoe tests on the treadmill and size measurement.
