Andrea Fernandez Acerbi, how were the beginnings of your entrepreneurship?
The company I Love Tango emerged as a natural extension of merchandising it offered at the Tango Envenado Festival. I noticed that the shirts and stickers who designed were not only popular, but also served to promote the festival and people told me that by promoting the festival I had to give it to it.
So I decided to create an independent brand with the word “tango” in the logo, which indirectly connects with an aging tango.
What are the services you provide to the public?
In I Love Tango, I dedicate myself to the sale of Merchandising Tanguero and gifts of tango articles. I offer a variety of products such as fans, maternal kits, bottles of water, wine drinks, fernetero glass, costumes, t -shirts, tops and bags, all with a tanguero touch.
How do you project your brand for the medium term?
My goal is to continue expanding the presence of I Love Tango, reaching more tango lovers and offering products that accompany their passion. I want to consolidate the brand in the market, even more diversifying the products and strengthening the connection with the Tanguera community. I would also like to explore new collaborations and events to publicize the brand.
What differentiates you from competition?
Actually, I have no direct competition. There is no other brand that is dedicated exclusively to the merchandising of tango articles as I do with I Love Tango.
If you started again, what would you do differently?
I would like to express my gratitude for everything I have achieved. I consider that success has always come from the opportunities that were presented, and I am very satisfied with the path I have traveled.
Contact data:
I Love Tango: Ig: Ilove.tango / Cel: 346238857
Andrea Fernandez Acerbi: Ig: AndreaFernandezacerbi / Cel: 3462550857
By CEDOC
