Iceland Foods combines a trade trip and gym workout.
This is what Iceland food store looks like. The person in the picture still has a “old” shopping cart in the hand. EPA / AOP
The British grocery store Iceland Foods has launched a stunning new invention, Mirror reported.
Dumbbells are attached to the shopping carts of Iceland stores, and there are no more bikes in the shopping carts. The aim is to improve the condition of the customers.
– Now is the time to introduce a familiar mantra: the new year, the new self, the marketing manager of the retail chain Paul Dhaliwal anneal.
– Most people don’t like to go to the gym, or they have no time for it. So we have included a gym workout on a trade trip. This can revolutionize the shop forever, Dhaliwal sees.
Iceland’s shopping carts weigh 15 pounds. They have a longitudinal handle in the middle, and the handles are formed on the sides.
The bikeless lower part of the shopping trolley fits in with weight loaded sleds that can be pushed or pulled in the gym. The cart weighs 25 pounds.
Iceland has over 900 stores in Britain and mainly sells frozen products.
The company praises on its website that he is one of the most innovative retail chains in Britain.